Hell Yeah Hot Rods
Hell Yeah Hot Rods is the convergence of my love for hot rods and my love for design. It started as an Instagram account in 2018 that I have organically grown to over 20,000 followers. I have not only been able to use my design skills to brand the account, but also to design content and merchandise. I have expanded from Instagram and now have an Etsy site where I can direct my audience to an ever expanding assortment of merchandise that is all designed by myself. This project has been fun, rewarding, and I have learned a ton about the business side of social media and digital marketing.
Customer Journey Example