Keeneland Racing 2016
Every spring and fall, Keeneland attracts thousands of people to its historic grounds to take part in the tradition of world-class racing.
Keeneland is a one of a kind place that creates unique, shared experiences that empower fans to participate in the sport and the community around them. In 2016 we wanted to reinforce these attributes in our general consumer advertising campaign by tapping into the emotions and anticipation associated with the race day experience.
Gold Addy Winner – Best Campaign 2016 – AAF Lexington
Creative Director: Teresa VanderMolen
Designer: Matt Newton
Copywriter: Jonathon Spalding