As the largest yearling auction in the world, the Keeneland September Yearling Sale is also the most important, offering both depth and quality. Each year, Keeneland September-sold yearlings go on to have success at the highest levels of racing around the globe.
For the 2016 campaign we wanted to reinforce the Sale’s economic dominance in the yearling market and elevate the perception of selling a yearling at Keeneland as an accomplishment to be proud of.
Creative Director: Teresa VanderMolen
Designer: Matt Newton
Copywriter: Jonathon Spalding